This is so messed up - Real Life Zombie Game

Basically, this guy must have had mad money to do this - he developed a video game that with flashes puts the unsuspecting user into some kind of catatonic trance. Then he transports him to a nearby warehouse kind of place with actor zombies that look like the ones in the game he was just playing. Then he wakes him him - and the poor guy thinks his game is real life.

Might be fake, but looks pretty well done - my question is just "WHY?"